Want Your Own Race?

Learn How to Launch Your Own Race

Whether you’re a nonprofit, entrepreneur, or educator, our Race Starter Course gives you the tools to plan, fund, market, and launch your own 5K.

 

This is a live-in person workshop.  The goal is to walk out ready to run your 5K.  There will be pre-work issued approximately 2 weeks prior to the course.  This will be crucial in helping you plan your race & have a successful workshop.

 

You’ll learn:

How to choose a theme that sells

Budgeting, pricing & profitability

Logistics, registration, permits, vendors

Marketing strategies that actually work

Mistakes to avoid from day one

 

Includes:
✅ Templates
✅ Checklists
✅ Walkthroughs
✅ Bonus: race timeline & sponsorship scripts

 

Our Typical Workshop Schedule:

 

8:00–8:30 am: Welcome & Introductions

Brief participant introductions

Workshop objectives & expectations

 

8:30–9:15 am: Race Concept & Purpose

Defining clear goals: charity, community awareness, corporate wellness

Identifying target participants and key differentiators

Selecting the optimal race type and distance

 

9:15–10:00 am: Budgeting & Financial Planning

Estimating costs and revenue streams

Setting registration fees, sponsorship targets, and fundraising goals

Building a preliminary budget using provided templates

 

10:00–10:15 am: Break

 

10:15–11:00 am: Securing Permits & Insurance

Understanding necessary permits and compliance requirements

Steps for obtaining event insurance

Practical walkthrough of permit applications (participants begin applications)

 

11:00 am–12:00 pm: Logistics & Operations Planning

Mapping the course and venue logistics 

Planning for aid stations, timing systems, restroom facilities, and medical services

Volunteer recruitment and management strategies

 

12:00–1:00 pm: Lunch & Networking (Relaxed Q&A Session)

 

1:00–2:00 pm: Effective Marketing & Promotion

Creating compelling event branding and messaging

Setting up race websites and social media strategies (participants begin building their event website)

Strategies for participant recruitment and retention

 

2:00–2:45 pm: Registration & Participant Management

Selecting a registration platform

Setting up online registration, waivers, and participant communications

Live setup session: participants complete their registration pages

 

2:45–3:00 pm: Break

 

3:00–3:45 pm: Sponsorship & Fundraising

Identifying and approaching sponsors

Structuring attractive sponsorship packages

Practicing pitch techniques and creating sponsorship proposal outlines

 

3:45–4:30 pm: Race-Day Execution & Crisis Management

Detailed race-day timeline and checklist

Managing potential issues and contingency planning

Effective communication channels and race-day team coordination

 

4:30–5:00 pm: Closing Session & Final Steps

Individual race-plan reviews and feedback

Open discussion and clarification

Providing templates, checklists, and resources for next steps

 

By the conclusion of the day, each participant will leave with a fully actionable, personalized race implementation plan ready to launch.

 

 

👉 Get on the waitlist or enroll now [Course Page Link] - CITY/Date List